International Marketing Review, Volume 32, Issue 3 & 4 : Cross-cultural and cross-national consumer research: Psychology, Behavior, and Beyond by John Cadogan

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  • Title: International Marketing Review, Volume 32, Issue 3 & 4 : Cross-cultural and cross-national consumer analysis: Psychology, Behavior, and Beyond
  • Author: John Cadogan
  • Category: Other
  • Date: June 2015
  • Lenguage: English
  • Pages: unknown
  • ISBN: 9781785602436

 

Ebook description:

The goal of this e-book is to increase the controversy on the position of tradition in consumer concept and study psychological and different influences on consumer conduct in cross-cultural and cross-national contexts. The articles chosen for this version embrace research that study sub-cultures inside a single nation, in addition to a number of that transfer past the dominant US/Western European consumer sampling body. The subjects investigated vary from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and buy. Overall, the ensuing 9 articles present new insights into the most recent cross-national and cross-cultural consumer analysis, which reinforces theoretical and sensible understanding throughout a diversified set of contexts involving information from fifteen completely different international locations.

 

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