Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports by Barbara Smit

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  • Title: Sneaker Wars : The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
  • Author: Barbara Smit
  • Category: Biography
  • Date: 03/17/09
  • Lenguage: English
  • Pages: 383
  • ISBN: 61246581

 

Ebook description:

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the largest international manufacturers of athletic footwear. Adi and Rudi Dassler began their shoe enterprise of their mom’s laundry room and achieved virtually instantaneous success. But by the finish of World War II a vicious feud had torn the Dasslers aside, dividing their firm and their household and launching them down separate, typically contentious paths. Out of the fires of their animosity, two rival sneaker manufacturers have been born, manufacturers that may revolutionize the world of skilled sports activities, sparking astonishing behind-the-scenes offers, fabulous advert campaigns, and multimillion-dollar contracts for professional athletes, from Joe Namath to Muhammad Ali to David Beckham. present more

 

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